If you’ve been looking to create a website, you would’ve heard of website builders by now. This is a software or application that helps you create a website and develop it easily. A website builder software provides tools that make website development and designing simpler, like – code-editor, ready-made templates and drag-and-drop elements, SEO and Analytics tools, and some of them also provide advanced features like – flexibility to create and manage multiple websites and flexibility to work on a website from any device and location and also can be built websites with team collaboration.
There are 5 good reasons for you to go for a website builder, to build your website:
- Creating and publishing websites easily
A website builder software lets you create a website quickly and easily. Not just that – once you decide on a domain name and purchase it (this is an important and necessary step that cannot be skipped), you can create your website and publish it online with the help of your website builder.
Once the website is published, you can make updates to it anytime offline, and then publish the updated version immediately. This is made easy
- Search Engine Optimization
SEO or Search Engine Optimization should be done for your website without fail. This is crucial, for it to be easily found by search engines online, using keywords.
If SEO is performed, it will ensure that the website comes up on the first page of the search engine results page, when you search using the set keywords. If it isn’t, the site may pop-up somewhere in the fifth or sixth pages of search results, where most users don’t even bother to go.
If SEO is not implemented while building the website itself, it will be complicated to do so in a later stage. So it is important to employ a website CMS that comes with an integrated SEO tool, for this purpose.
A website builder software comes with an integrated SEO tool most of the time, which makes this job much easier.
- Website Analytics
To know if a website is performing successfully or not, the site-visitor traffic needs to be monitored and tracked. By doing so, site owners get an idea about the number of people visiting their site each day, where they come from and where all they go within the website.
This can help them understand the potential customers’ preferences, behaviors, locations and what they are looking for.
Web Analytics is the ability to analyze the behavior of visitors to a website.
Web Analytics tools, like Google Analytics aid in gaining insights into the customers’ online behavior patterns and getting an understanding of their preferences, and to know what makes them visit or turn away from a web page.
Most website builder software provides an Analytics tool to do the job of adding Analytics to your website easily.
- Creating and managing multiple websites
Many website builders allow you to create not one, but multiple websites from a single account and manage all these from any of your devices where you are logged in.
Such builders are the most flexible online website builder software available today. Using a multiple website builder software will definitely prove beneficial to your development process. this type of website builder software is very suitable for those who have multiple websites because they no need to sign in each account one by one.
- Ability to make your website “responsive”
Almost all the websites these days are compatible with desktops, mobile and tablet screens of all sizes.
So, the website should be made “responsive” – that is, it should be made compatible to look good on all kinds of devices, like mobile phones, tablets, laptops, and desktops.
The website when made responsive, will automatically resize itself to fit any screen, and look good on it.
A website builder will help you make your website responsive – which will be very beneficial, as it expands your user base and brings in more visitors, as a result of improved user-experience across devices and screen sizes.
For the above-mentioned reasons, a website builder software is your best option for developing your website. And you can be sure that the resulting website will look good, as well as perform as you intend it to.