For marketing a brand, SEO strategies for Colleges are very important to be focused on. The results are out and people are searching for the best colleges and universities for admission. The admission season is very critical due to COVID-19 outburst. There is big chaos of students to reach the colleges for admission and also to find a way to colleges. Colleges and universities are also fighting the same problem to reach the targeted audience. So, it becomes necessary to have marketing strategies for colleges and universities.
The higher education marketing strategies are different than that of school. They need to be dynamic and versatile to attract students towards more career options offered in your college.
People are mending their ways towards digitalization. Your online presence will help you to be in peoples’ minds. If your university brand will be remembered if you show your online presence with freshness and attractive content.
Your efforts on the higher education marketing strategies will be more fruitful if you make optimized space in the search engine. In short, your SEO must be strong. While creating the SEO strategies for Colleges, you should plan first to reach particular areas.
The following are the 7 most important SEO strategies for Colleges and universities.
Take an account where your brand stands.
Before you make any changes or improvements just have a short audit. Take into account where your brand stands at present and which areas you need to focus on. It will help you improve your Google rankings effectively. Various tools can help you to know your Google rankings and what can you do to improve the same. The tools give you the provision of different measurements which will help you to measure different SEO ranking factors and improve with it.
Improvement in keywords (keywords that are included in your website content)
Have an authority on the website content. It should be in such a way that it should be helping you to form strong SEO keywords. It should always be fresh and unique. If your SEO contains keywords that are used on your website then it will be easy for the visitor to find you. Universities need to be careful while naming the degree program. It should resemble the course you will be offering. Universities should include all the important terms and keywords in the website content which will help them to simplify the search for the people.
Emphasize on the mobile version of your website.
Seeing today’s scenario, people are using their mobile more than desktops and laptops. This made Google announce that in future Google will be focusing more on the mobile-based website for indexing. Hence, you should be emphasizing your mobile-based website for the long term. You should make sure that every page of your website is mobile-friendly.
The loading speed of your web page
Your webpage should be clear and of high quality. Sometimes it is seen that the web page is clean and clear but, it is so big that it takes time to get loaded. It is also one of the aspects of Google ranking factors. You should try to compress the image in such a way that the website page doesn’t take much of the time to load. Hence, optimizing the image content is also an important area where you should focus on. There are various tools or applications available online where you can compress your image without compromising its quality.
Fix broken inbound links
Inbound links on your website help you to remain consistent with Google rankings. It seems that when some new information gets added to the website of universities, they unknowingly give a lead to the broken links. This may lead your website content to get lost in Google rankings. Universities hence, need to take care of these inbound broken links and update them timely. You should be remembered by the Google index. Optimizing the linking process will help you to build a stronger SEO.
Avoid creating duplicate links
It is a possibility that when you update your website and upload it, you unknowingly create duplicate links. This, in turn, leads you to upload duplicate content. The main reason behind it is the URL’s generated blogs and secured protocols links.
A slight change in these three can result in the creation of a duplicate website or links. It not only affects Google indexing but also confuses the visitors as they cannot make out which of the websites are real or duplicate.
Monitoring the present and future phase is very important. Hence, measure and analyze which of your efforts are truly working for you. It will help you to analyze your future steps to be taken. Try and keep track of Google Analytics about the visitors on your website. It will allow you to understand how many people have visited your ads and in which way you should be remarketing your educational trust.
If you are an educational trust and are interested to take your SEO on the next level, then 72 DPI Skillz is always happy to help you. They have experience in creating targeted SEO content that will drive organic traffic to college and university websites. It will give your higher education marketing strategies the right path to success.