You have several different ways to improve the potential of your website with search engine optimization. Google frequently updates its search engine algorithms. It is thus incredibly challenging to identify the specific elements influencing your ranking on the search engine. Over time, however, some of the SEO features remain stable.
People often use Google Maps when looking for nearby SEO companies, stores, as well as other businesses. If you are able to successfully put your business in the top searches, you will be more likely to attract a higher number of local consumers.
If you would like to be successful at Google Maps Marketing, consider the following 7 tips:
The first thing you should focus on is the relevance of your location with respect to the expected search queries. For instance, if you run local businesses in a certain city, there’s no need to market it to a completely different city. Proximity should always be the primary objective and you must be ready to fulfill it always.
If you are looking for ways to beat your competitors, you should take advantage of Google Maps widgets. The widgets available with WordPress Plugins are an excellent starting point. You can use them to effortlessly add Google Maps snippets to your website. It is a relatively easy-to-use tool and is a great way to quickly boost your Google Maps marketing results.
- Google My Business
Handling your Google My Business details comes next after working on the local search results. Start by adding business-related information to your listing. Ensure that you only provide accurate information when completing your profile.
Your consumers basically would like to know your business address, opening hours, products, offers, categories, and much more. Google My Business ensures that customers always have access to your business effortlessly.
- Citations and Links
Search engine rankings almost always depend on inbound links as well as citations. It works for Google Maps too. Start by growing the local links to your website. Once you have more inbound links and citations, you will be more likely to have a higher search engine ranking.
Word of mouth is incredibly effective. It is important to take advantage of it whenever possible to boost your credibility online. You need to be aware that there are numerous businesses out there who are also competing for the top positions too.
It is therefore up to the consumers to choose depending on the number of positive reviews available for your business. If users notice that your business has received overwhelmingly positive reviews, they are more likely to be interested in what you have to offer.
- On-Page SEO
Search Engine Optimization (SEO) is perhaps the most important thing when it comes to Google’s Geolocation search results. It is why your business information should be updated, fresh, and consistent online. It includes your company name, business address, working hours, city, phone contacts, email, and much more.
You need to add a map that will be used by users to get to your business location on foot or other means of transport. It is also important to mention landmarks or any other famous buildings close to you since they will be critical to navigation.
- Google Maps Images
It is also a good idea to take advantage of Google Maps images for displaying both the exterior and interior look of your business. Ensure that you upload high-quality photos in your Google My Business account thus allowing users to get the best possible first impression of your business immediately.
- Google Map Ads
You might be searching for ways to organically boost your business, but it isn’t feasible to do it always. It is why you need to consider using Google Map Ads for promoting your brand among the search results that are highly ranked.
With the feature, your ad will appear like a purple pin beside the standard pin on the map. Your business will thus stand out from your competitors and it is an excellent way to capture the attention of everyone. People will be more likely to click on your business first since it stands out.
The Ultimate Guide to Google Maps Marketing
Optimize Your Introduction
You can think of your Google My Business Introduction as a summary of your company, the products and services you offer, and what sets you apart from the competition. Again, many businesses don’t even bother to take the time to do this, which is another missed optimization opportunity.
- Include (and Optimize) Photos in Your Google My Business Listing
- Solicit Customer Reviews
Here are some more tips to optimize google map ranking.
- Make sure your NAP (name, address, phone number) is consistent across the board – as in, matches exactly. The information on your website, Yelp, Facebook, GMB, etc. should be the same.
- Choose the most relevant category for your business.
- Always link your GMB to your homepage as part of your Google Maps strategy. If you run a multi-location business, create separate pages for each.
- Always add photos. When it comes to marketing Google Maps gives some level of precedence to places with images. Start with 5, and continuously add more. Straight from Google.
- Get reviews! As discussed earlier, reviews are an extremely important factor in local SEO.
- Business with photos receives 42% more requests for driving directions to their locations, and 32% more click-throughs to their websites than with no photos. If possible, try adding a video as well.
- Enter a description using the most relevant, target keywords. Include both keywords about your business and its location.
The Bottom Line
Today, it is becoming increasingly harder to build a successful and reputable business online without relying on Google. Start by using Google Maps for presenting your products and services to your target market effectively. Better still, you can use it to stand out from your competitors, particularly those that have not started using it yet. The 7 tips discussed here will help you create a successful Google Maps strategy. It is the best way to be successful in the saturated online market.