The rise in the usage of smartphones has led to a major rise in the demand for mobile applications. Enterprises have accepted that mobile apps can aid them to raise the importance of their brand, and also improve their business proposing to their customers. Before developing a mobile app, though, it’s vital to choose which mobile app development platform the app is going to be made on. And selecting which mobile app development platform to go with is one of the best choices when it comes to developing an app.
Do you go for a native app or a cross-platform app? Are Blackberry and Windows phones mean your attention? Or do you just focus on iOS and Android? If you do this, which of the dual do you choice – Android or iOS? Do you pick both?
There’s a lot you must think about when selecting between mobile developments platforms.
So, if you’re wondering which MADP to pick, here are a few for starters:
1. Market Share
The primary way to choose the right mobile app development platform is by learning about each of their market shares. For example, Android by Google runs 80% of the world’s mobile devices. While Apple’s iOS runs about 14% of global mobile devices. However, this doesn’t take iOS out of the running. iOS is chosen by users from countries like the US, Japan, and Australia. And consequently, if they are your target audience, you should consider iOS. Android is chosen by users in Asian and African countries and is the superior mobile app development platform if you’re considering to reach users in these areas. Firms that provide android app development services can tell you more about the benefits of developing an app on the Android platform.
When selecting from a range of mobile development platforms it’s similarly important to consider demographics. Android users are frequently those from a lower income group and prefer Android, as these devices are fairly affordable. In addition to this, Android mobile devices are typically owned by people from an older age group. However, as a bulk of Android apps is accessible for free, there is less engagement with them. IPhones meanwhile, are chosen by users who belong to an average and higher income group. These consumers are mostly younger, educated individuals who are open to spending money when it comes to purchasing digital products like mobile apps.
Content kinds also play a significant role in choosing which mobile app development platform to choose from. A study has found that those who own iOS devices be likely to discover a range of app categories when viewing to download a mobile application. Right from gaming and entertaining, to education and social media, iOS operators tend to download various kinds of apps. It has also been found that Android users, unlike iPhone users, usually download only social apps. That’s is the reason, when selecting a MADP, it’s vital to take content categories into attention.
4. Browsing-to-Buy Conversion Rates
Browsing-to-buy conversion rates must continuously be taken into attention when selecting mobile development platforms. Studies have revealed that this proportion is higher among iOS users. 23% of iPhone consumers are more expected to make purchases from their smartphones. Android users, meanwhile, are less likely to do this.
5. Generation of Revenue
As stated in one of the earlier points, iOS users are more eager to purchase apps. This is why iOS apps make upper revenues as compared to Android apps. Hence, if you’re considering creating an app that is an invention all by itself, like a gaming app, at that time the mobile app development platform you must choose is iOS.
6. Development Costs
The prices that originate from different mobile development platforms differ. For example, when an Android app is created, the creators are required to write 40% more code, and this, in turn, costs the app owners 30% more.
This too plays a significant role when opting for the right MADP. Android is the enhanced option here, as this platform permits developers to add a lot more features and customizations to their apps, whereas iOS can be quite restrictive.
8. Launching the App If you’re beholding to simply launch your app on an app store, then Android is the mobile app development platform to select. This is because, it’s much simpler to launch an app on Google Play, than Apple’s App Store, as Apple needs every app to go through a comprehensive authorization process.