Branding Vs. Sales: An eternal content debate

Marketers are revolving around this common question – “Branding vs. sales in content marketing – who wins the debate?”

SEO company suggests both. We say content marketing is a cost-efficient way for enterprises to brand business and to generate sales too. It depends on your company’s requirements and where your prospects are on the buyer’s journey. 

Your content planning should include a healthy balance of both. For your team, it is important to bring branding, sales, and marketing together so that you deliver a consistent message across all your communication channels. It is a creative conflict between them and a never-ending blame game.

So, when you need to prioritize branding in your content

digital-marketing

Startup companies will need to use content marketing strategy to build brand awareness. It’s essential for them in the target market. But what about established brands? There are situations that brands need to prioritize in content production. The balance is needed to tilt toward branding several times in the life cycle.

While creating awareness of new products

Let’s say your company is in the digital marketing business. And you want to include a new SEO service. So here, a collaboration of content with your product development and branding team is a must. It helps to produce content that differentiates it from competitors.

Videos, social media posts, and email campaigns build awareness with its unique creativity. You need to associate it and establish what your brand stands for. 

Let your customer remember the past positive experience with your brand stories. It will create the magic that brings success to your company. 

While creating awareness of new products 

Let’s say your company is in the digital marketing business. And you want to include a new SEO service. So here, a collaboration of content with your product development and branding team is a must. It helps to produce content that differentiates it from competitors.

Videos, social media posts, and email campaigns build awareness with its unique creativity. You need to associate it and establish what your brand stands for. 

Let your customer remember the past positive experience with your brand stories. It will create the magic that brings success to your company. 

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By always keeping your brand in front of your target customers

Worldwide popular Coca-Cola brands connect more with marketing budget rather than branding. We all will think the same. But why does it still produce a lot of brand-forward content? Why? 

Once the brand replaces its original formula and that makes loyal customers get angry. It was soon corrected, but the damage was done by losing massive customers. So, today the company mixes sales-oriented ads with content that completely reaches out in the market with the brand message. 

And as a result, it continues to increase its reach in ever-expanding global markets.

While taking your brand in an absolutely new direction 

Do you want to rebrand your company with a complete makeover? Or does your executive board have chosen a new path? In any of that, content marketing can help you bring out your new brand voice. There are several differences between content writing and copywriting

You can use your audience data to include any new segment that you are trying to reach. Rebrand and create content, introduce or reintroduce your audience segment and make your brand ready to revamp. 

Now, when to prioritize sales in your content

When prospects reach the bottom of a sales funnel

You can easily determine when your content measurement numbers indicate that they are engaging more with your content and your prospect is close to a decision. So, it’s the ideal time to send them more sales-oriented content such as:

Videos:

Your video should show that you are meeting your audience’s needs or desires. It shows that your SEO agency is saving their business time and money. As per the report, 66% of consumers prefer watching a video about your product/service rather than reading about it.  

Around 84% of people indicate that video excites them to buy a product or service. They act as motivators and are incredibly effective by making a positive impact on their sales.

Confirmation Email with suggested products 

When you buy confirmation emails with recommended products and their description, they act as incredible motivators. After all, who could resist buying a product/service that is the perfect accessory for their recent purchase?

Discard cart emails

It also drives sales with the powerful emotional driver, that fear of missing out (FOMO). When your prospect sees what they are missing out on by not purchasing your product, they have seriously considered them. They are likely to return and buy it.

Motivate with account-based marketing 

It is another situation where breaking down your departmental silos comes in handy. When you partner with your sales and customer service team, you will hear the kind of objection and question that business decision-makers raise. 

Now you need to combine that information with your data so you can have your prospect’s key executives. When you come up with custom-tailored content, it is related to each person’s specific interests.

Who’s the Real Winner of the debate? Sales vs. Branding 

It depends on choosing the most effective content for each place along with the customer journey to win the sales vs. branding debate. An understanding of content marketing platforms will help you see where your prospects lie. The SEO company will plan content that will reach them at all levels and then distribute it on the channels where they are situated. Let them do all and make your life even more simpler.

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Marketers are revolving around this common question – “Branding vs. sales in content marketing – who wins the debate?”

SEO company suggests both. We say content marketing is a cost-efficient way for enterprises to brand business and to generate sales too. It depends on your company’s requirements and where your prospects are on the buyer’s journey. 

Your content planning should include a healthy balance of both. For your team, it is important to bring branding, sales, and marketing together so that you deliver a consistent message across all your communication channels. It is a creative conflict between them and a never-ending blame game.

Worldwide popular Coca-Cola brands connect more with marketing budget rather than branding. We all will think the same. But why does it still produce a lot of brand-forward content? Why? 

Once the brand replaces its original formula and that makes loyal customers get angry. It was soon corrected, but the damage was done by losing massive customers. So, today the company mixes sales-oriented ads with content that completely reaches out in the market with the brand message. 

And as a result, it continues to increase its reach in ever-expanding global markets. 

Your video should show that you are meeting your audience’s needs or desires. It shows that your SEO agency is saving their business time and money. As per the report, 66% of consumers prefer watching a video about your product/service rather than reading about it.  

Around 84% of people indicate that video excites them to buy a product or service. They act as motivators and are incredibly effective by making a positive impact on their sales.

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