A number of global industries across the world refuse to use the latest marketing and sales software platforms. Some of these enterprises have been around since before the internet, and they have enjoyed massive success over the decades.
The success they have experienced makes them believe they don’t need to add the latest technology to their business plans. What they don’t understand that using e-commerce and other connected technologies can empower them to reach an even larger audience than ever before.
Role of E-commerce in Global Business
E-commerce plays a central role in the global business market. In the past, companies could only market and sell their products and services to people in their area. They could not market themselves to people who lived far away, and they would not have had a realistic way of transporting the products even if they could communicate.
The internet changed everything in the marketing world. Businesses can now set up websites and market their products and services to a global market, allowing them to take their profit to a whole new level in no time. E-commerce is the driving force that enables businesses to go global without a large barrier.
Business-to-Business Markets Push New Trends on Businesses
It can be a daunting — and even unlikely — task to get an entire national or global industry to replace manual order placement and digital trade processing. That is because old, well-established industries, such as automotive, aerospace, chemical, and steel, which generate billions and, in some cases, trillions of dollars in annual sales, don’t change overnight. In some cases, it is because of the huge investment companies have in their established supply chains and distribution systems that they may not want to change at all. But if they have their way, old and obsolete order placement and processing will be replaced by full-scale e-commerce.
SuiteCommerce was designed not to be a stand-alone single platform, but the main business feature. It allows enterprises to transform from siloed web networks to an integrated business model that seamlessly links e-commerce and in-store POS to order management, procurement, merchandising, marketing, finance, and customer support. NetSuite makes it easy to provide engaging brand products to online customers across any device with our SuiteCommerce network of cloud-based eCommerce solutions. Get more traffic to your web pages, convert browsers into customers, and grow online revenue with a flexible, feature-rich eCommerce platform that grows with you.
The marketing tools of NetSuite custom software solutions empower you to reach your audience and offer engaging content they will not want to miss. Marketing is one of the most critical aspects of every business plan, and it fuels sales and profitability.
This software package helps combine in-store and e-commerce marketing tools into one place and grants easy access. This system helps to deliver the right message to the right people and attracts plenty of loyal customers for years to come. Getting marketing under control is one of the best things that can be done for a business.
These custom software solutions let you manage all your orders from a central location. Many businesses have several systems set up to manage orders from different locations and their e-commerce channels. This software package lets to combine and manage each order from one location no matter the source. When people order online or buy from a store, transactions can be viewed and edited from a control panel.
Products are the heart of retail businesses, so they must be kept updated. All business owners know that time is valuable, and saving time is the same as saving money. Most businesses that have an e-commerce channel have to manage both their in-store and online products from separate places, which costs a lot of time and money. This software package allows managing all products from one location.
Most businesses have come a long way from where they began, but some of them still struggle with their e-commerce channels and don’t know what to do about it. The right custom software solutions solve those problems and allow business owners to create and manage e-commerce channels with peace of mind. If you would like to learn more about these software solutions or what they can do for you, reach out to our team the first chance you get.