A website that is not optimized will not achieve the desired top position on search engines. eCommerce websites are businesses that are completely dependent on online marketing activities, and without SEO it is difficult to increase online reach.
Study and data suggest that any particular eCommerce sale begins through search. This means that most users first search for products or services online before making a purchase. If for e.g. someone wants to buy a smartphone or a car, their product buying cycle will begin with search engines. Therefore, SEO is one important marketing activity to attract users.
We at Choice TechLab as SEO Company create an onpage SEO checklist to streamline our onpage optimisation task for every website. Below is a step-by-step process on how you can optimise your eCommerce website.
1. Keyword Research
The first and most important step is to identify which queries are being searched on search engines by potential customers. When you start researching, there are different types of search queries such as informational, educational and transactional. You need to identify which keywords are beneficial to your website. You can understand the search terms better with the help of the below examples.
Informational – The search queries which begin with ‘what’, ‘which’, ‘best’ are considered as informational queries. For e.g. ‘What is SEO?’
Educational – Search terms that begin with ‘how’ are considered educational. For e.g. ‘How to crop the image in paint?’
Transactional – keywords that are searched with the intention of buying is considered as transactional. For e.g. ‘Buy sofa online.’
Hence, choosing the right keywords for an eCommerce website is a crucial stage. If you select the right keywords you will likely increase the sales of your eCommerce portal. There are lots of free and paid keyword research tools available now but initially, you can start with the Google Keyword Planner for your search task.
2. On-page Optimisation
After finding the right keywords for your eCommerce website, you need to set up the next process such as keyword mapping and meta tag creation. When it comes to optimising eCommerce websites, you need to consider products and category pages.
Category Page Optimisation
The most important pages in the eCommerce website are category pages because these pages have more traffic generation potential as compared to other pages. The things you should consider when you are optimising category pages such as keywords in the Title, URL, Alt Tags, Heading Tags and Content. Do competitor research before you start optimising your category pages, it gives you a fair idea about content length and quality used by your competitors.
Product Page Optimisation
The product pages are comparatively the ‘less traffic generating pages’ on eCommerce websites; but optimizing them is important since product pages make for a large number of pages. If you optimise the product pages for low competition and search volume keywords it will generate a good amount of traffic share from the search engines. Optimising the Titles, Description, Alt Tags and Unique Product Descriptions need to be considered as well as page image optimization.
3. Page Speed Optimization
According to Google, for every second delay in mobile page load, conversions can fall by up to 20%.
This means every second delay can cause a drop in your eCommerce sales. You need to set a page speed optimization task on the high priority list. Identify your page speed score by just screening your website through the Google Pagespeed Insights Tool and accordingly optimize your eCommerce website. This tool provides recommendations for your website on a desktop as well as mobile view separately.
You can also check the mobile page speed and suggestions through Google’s Mobile Page Speed Test Tool. It is one of the best free tools available online to figure out mobile page speed over different networks such as 3G, 4G, etc. It also gives you insights into the page speed’s impact on sales, compares your website’s mobile page speed with your competitors as well as provides page speed recommendations.
The success of any SEO campaign is completely dependent on the quality backlinks generated for the website. Based on years of experience in this industry, I would recommend you to do this task on high priority. You will get your desired top position for targeted keywords by simply following the best link building practices. For this, you need to track your competitors that are already grabbing the top position for your targeted keywords, understand their strategies and replicate it for your eCommerce website.
From on-page optimization to link building; every process is necessary to achieve the desired results. The whole and sole aim of every eCommerce website is ‘to sell products’. Therefore, when it comes to eCommerce SEO, you need to work on the holistic approach towards your eCommerce websites.