Email Marketing plan is one of the effective digital marketing strategies for sending commercial or promotional emails to a group of people using e-mails. Email Marketing plan involves sending e-mails for the purpose of advertisements, lead generation, products & services promotion, informing about the offers, request donations, etc. Effective e-mail marketing strategies help to reach out to prospective customers and turn them into customers.
When it comes to the education sector, E-mail marketing serves as an essential tool for generating leads as e-mail marketing overcome the demographic barriers and helps in creating a reputation. Students are having access to smartphones & internet connectivity, and hence it becomes easy to connect with students to send them information about your school, courses, newsletter, major events, etc. It is most important to associate with an agent who has the experience in managing the communication channels over email.
As a focused Brand Marketing Agency, 72 DPI Skillz (www.72dpiskillz.com) has been supporting schools, colleges and educational institutions and startups with a strategic marketing approach. The marketing approach helps in identifying the right communication channel and engage with the users, students, teachers, others over email marketing plan.
The plan of action by 72 DPI Skillz is targeted, strategic and result-oriented that helps the communication methods to be two-way where the readers not only read through the emails but also respond with the further information request.
Let’s have a look at whom you can send your e-mails and make your email marketing strategy a successful one.
Once a student visits your website and leaves an e-mail, he/she becomes your prospective student. Now it is up to you, how you can convince them to enrol for your institute. Send them an e-mail a few days after when the leave their e-mail ids. Share some information about your institute, the benefits of graduating from your institute, your infrastructure facilities, etc. Incorporate testimonials, alumni talk, etc.
Connect with those students immediately who have applied to your institution by sending them valuable information. Send relevant content to your applicants regarding the selection & admission procedure, timings, curriculum, etc. Communicating to the applicants at regular intervals over a robust email marketing plan will act as a reminder about the application process.
Now that students have joined your institute, welcome them onboard. Send them a warm and heart-full welcome e-mail. You can attach your rules & regulations, their class schedules, faculty members, HOD’s information, and other relevant information.
You need to send official e-mails to your current or existing students such as registration dates, form fill-up mails, school trips, major events, etc.
Keep in touch with your alumni. Alumni play an important role in your institute’s success. Invite them to reunion or alumni events, address them, ask them to share their success stories, and ask them how the institute helped them to bring out the best of them. This is the most effective email marketing strategy to keep the alumni network updated.
Here we are sharing ideas on how you can make the most use of E-mail marketing strategies for the success of your education institution:
Build your school’s email list:
If you don’t have an e-mail list, then how can you make the most use of e-mail marketing? Hence it is imperative to have a huge database of e-mails so that you connect with your prospects and turn them into a successful enrolment. To collect e-mails, integrate pop-up e-mail sign-up options on your website. Use different sign-up forms for your targeted audiences, so that you do not need to further segment your e-mails into different categories.
Segmentation of e-mails:
Your subscribers have different queries. So, to send the required information to each subscriber make sure you have segmented into different groups as per your targeted audience. For example, prospective students, students who have recently applied, students currently enrolled, students interested in some crash courses from your institute, parents, your alumni, etc.
Have an appealing subject line:
Students or parents receive many e-mails every single day. When it comes to sending e-mails for the purpose of having an effective e-mail marketing strategy, having a subject line that isn’t enticing, will not help you to communicate your message to your targeted audience. Then what is the point of sending e-mails? Have a short subject line and include actionable words. Also, work on the preview text and build a convincing one so that your e-mail stands out of the huge crowd of all e-mails and your information is communicated.
Keep your information short and precise:
Your actual information should be short and precise. Your goal is to convey the exact information and include that information in your e-mail. Do not add irrelevant things and make it a long e-mail. Your recipients are busy and they might ignore your long mail.
Segmentation is one of the things to be considered while sending personalized e-mails so that the subscriber’s query can be addressed. Further, use your subscriber’s name to greet them. You can also send them content that matches their preferences, goals, aim, etc.
Include visuals in your e-mails:
Including appealing and attractive visuals in your e-mails helps to grab the attention of the recipients. You are sending e-mails to your students and the best way to have their attention is to have alluring visuals so that they show their interest in your e-mail and they turn out to be one of your students.
Optimize your e-mails for mobile devices:
Students love to spend their time on their mobile and receive their mails on their phones. Hence make sure your e-mails, the visuals, and other information are mobile optimized so that they receive and perceive your information as you want.
After the recipients receive and read your e-mails, what is the next thing they are going to do? Simply close to your e-mails? NO! Your purpose in sending e-mails hasn’t been fulfilled yet. You need to tell them what to do next. So, every e-mail needs to have a CTA or call-to-action towards the end of your e-mail. Such as apply now, join now, register now, etc. Link your CTA to your desired page so that they directly land on that page and fill the necessary details. Make your CTA look like a button and give different colours to your CTA button.
Make sure you don’t flood your subscriber’s e-mail inboxes with e-mails. Ask them to unsubscribe if they find your information irrelevant. Maintain a template for each category of e-mails so that it eases the process of e-mail sending. Email marketing stands as a cost-effective marketing strategy. When you have planned out all the things, it will easy to implement and get results.