We all know about Reviews and how they have impacted our lives tremendously. Right! Why would they not, as around 90% of customers read the reviews before making a purchase? And if they find any negative reviews on a website, they don’t go further.
As a brand, you need to showcase your business’s positive image to your social media users. Here come the online reviews, aka Google Reviews, which are of utmost importance, and they can’t just be ignored, especially when all the small and big businesses are leveraging their power. In this in-depth guide, we will tell you about some of the benefits of embedding Google Review Widget on the website and the best tools to do so.
Google Reviews- What Are They?
Playing a major role in reputation management, ‘Google Reviews’, is a product of Google My Business or Google Maps. It doesn’t need any introduction because of its diverse features, including helping businesses get higher rankings in SEO, trust-building, and making customer experience visible. Also, without spending a single dime, it can boost the credibility of businesses. That is why most of the marketers consider Google Reviews as a crucial part of their marketing strategy, but if they don’t, then they need to re-think.
Tools To Embed Google Reviews On Your Website
There is no need to get in panic if you are not a web developer or do not own adequate budget for your website maintenance. Social media aggregator tools are here to take your business to the next level by embedding google reviews on your website. Take a look at 2 of the best social media aggregators for your website.
Taggbox is one of the leading social media aggregator platforms, which embed Google Reviews Widget on your website in real-time. The reviews can be upgraded via various features like;
- Customization- You can customize your Google Review feeds by applying themes, layouts, pop-ups, custom posts, banner, background, the font color of your choice, etc.
- Moderation (Auto and Manual)- This feature allows you to choose the feeds that you want to keep public, and also you can filter out negative comments on Google review feeds.
- Insightful Analytics- Keep a check on the performance of Google review feeds in terms of total clicks, impressions, users, etc. so that you can make relevant changes whenever necessary.
- More- Hashtag Highlighter, Custom CSS, Ticker, and so on.
You just have to copy the embed code and paste it on the backend of your website. The best part about Taggbox is that it keeps updating the Google Review feeds in real-time so that your customers know what’s going on.
How Google Reviews Widget Benefits a Website?
Embedding Google Reviews Widget on your website is a win-win situation, and it may demand some time or money, but if done right, the rewards are huge. The power of these reviews is unprecedented. We have curated a list of 3 main benefits of embedding Google Reviews on your website with their explanation.
1. Google Reviews= Brand Trust
Google Reviews are user-generated content, which is the most trustworthy and reliable source of information. With the real-time experiences of customers shared after knowing about a product or service, these reviews really impact the buying decision of customers. Being extremely authentic, these online reviews are trusted by about 90% of customers. At the same time, 72% of customers say that they only trust a local brand after reading the reviews. This means that transparency makes Google Reviews act as a savior for the customers.
2. Increases SEO and Rankings
Great Reviews is equal to More Clicks!
Do you think that Google Reviews help in SEO and Rankings? Yes, it does! Out of so many reasons affecting the Google ranking and SEO, Google Reviews is one of them. But for that, you need to manage Google Reviews on Google My Business account. It is a great way to differentiate yourself from competitors. Also, if you are not getting clicks on your website by the customers, then all your efforts are going in vain. Therefore, click-through rates play an important role in achieving a higher SEO ranking of your website. This can easily be achieved by embedding Google Reviews Widget on your website.
3. Higher Sales and Conversions
When you embed the google reviews widget on your website, the visitors automatically stay on it for a longer time. This means that the higher will be the customer visits, the more will be the sales and conversion rates on your website.
In a nutshell, by embedding Google Reviews Widget on your website, you can see incredible results and advantages that your competitors might be experiencing. Leverage online reviews, which is one of the most cost-efficient ways to build brand trust, strengthen local SEO, high conversion rates, boost ROI, decrease the bounce rate, and drive leads to your business.