Want to find out how to find a trustworthy SEO expert?.Yes, I do know that choosing the right SEO freelancer is not a piece of cake. A single mistake and you are ready to put your website, money and time in danger.It is very unfortunate that the Search engine optimisation market is surrounded by people that follow dishonest practices. It will not be wrong to say that the search engine optimisation business has a lot of people who follow unethical practices. The old SEO methods of 1990’s don’t work in 2020 Its no surprise that these companies still follow methods which can do more harm to the business website than good. Spammy approach to SEO is not what search engines expects in 2020. No doubt these companies still follow non-working methodologies to make money and deliver nothing.
Google Panda and your SEO Expert
Google launched their important search engine upgrade with the name of Google Penguin that was launched in Forth month on the year 2012. Those websites which did not followed the search engines guidelines on backlinks were impacted by this up-date. We all knew that this was coming as Google earlier also penalised websites. Manual penalty was initially done by Google prior to Penguin. Earlier these kind of spam back-linking used to do the job (till 2008-2010) but then Google got more tough in this. I can assure that if you use black hat strategies for link building then Google will penalise the web-site. Your web site can come out of a penalty if you have all the information about your sites back links and work which your SEO freelancer has done. SEO firms are very smart, whenever there is a penalty information from Google they will not tell you. Trust me, you actually may never discover what is wrong with your web site. I do know that most people will say that they will change the digital marketing Agency and sort this, but it will still be difficult. Having no reports will make your life or your new SEO company’s life tough.
Just 3 things to expect from a reliable Digital Marketing Freelancer
1)Content and On-Page is the Key.
Concentrate on Approach and not techniques. SEO is a channel that delivers benefits in long-term.
It is not like Google PPC. Adwords will help you generate sales opportunities in no-time by placing your advert on page one of Google. Google Pay Per Click has a large display network which can also be used for branding campaigns. White hat search engine optimization is the search engine optimisation you should go for. It uses an strategy which usually focuses on customers. On-site search engine optimization and technical search engine optimisation factors like web site performance, Website url structure, content quality and meta-data are important for fantastic rankings. Our suggestion is actually to verify if your existing SEO organization is actually carrying out work on these on-site and technological search engine optimisation elements.
2)Link Acquisition Strategy
Building web links is critical for search engine ranking on tough keywords and hence should always be part of your search engine optimization strategy. We need to forget about back links creating strategies of early 2020 and focus a lot more around the public relation and marketing element to generate back links for the website. You should definitely question your search engine optimisation company about their link building method. It is essential to review reports after every week or 2 weeks to see where we are generally with everything. Quality of back links is far more essential in Search engine optimization than the volume of links developed by your SEO organization. Looking into backlinks is actually an art and can only be done by a specialist with resources. It requires a lot of efforts to do this particular task.
3) Trust only SEO Reports
When you work with a capable SEO Company then these people will always share regular reports for all on-site and off-site job completed on the site. All on-page SEO work should be ideally described in a document along with before and after changes and their dates of implementation should be documented in a report by your SEO firm|It would be great to have records in Google docs about on-site alterations. I prefer Google docs because of the real-time tracking benefit. Reports help keep you on top of your campaign and closely keep an eye on the overall performance of your SEO agency. Back links records should be maintained in a Google Sheets. If there is any announcements about toxic backlinks or you believe link profile is toxic then the link reports will be really helpful in the future.
Mark My Words on This
The most important point to check about a SEO freelancer is the final results which they have delivered or speak with their existing clients. I really feel sorry about companies who make a decision to work with SEO firm depending on just the costing. You should consider an SEO agency as your advertising and marketing partner and hence you need to make a very logical choice.