As you all know that everyone is dealing with harsh times during this lockdown due to COVID-19. If you’re a business wondering what you can and should be doing in our country and the world during this unparalleled era but now is the best time to look internally at what you can do in your digital marketing to eventually come out ahead of the game.
Creating a website from the best web development companies in Jaipur and forgetting it is not sufficient. This must look precious and offer the users details in a simple and practical manner they are searching for. You wouldn’t design a garden and never again plant soil, grow or tend to it, would you? The same applies to a web. All moving components, like keywords, text, descriptions, usability, and more should be retained and it is truly said that a website is like a living, breathing things, and requires attention to make your business develop in an optimal way.
Great time to focus on SEO and content of the website-
If you’ve done the research and found your website might work harder for you, it’s a great time to consider looking at your SEO. Some websites are designed with SEO in mind but this does not guarantee that from day one it will be fine. As your customers’ needs change, your keywords and the SEO must follow suit. A website that is regularly updated with new content would be more regularly crawled and better indexed within search engines.
As you know, Google is constantly making changes to its algorithm in order to improve the best experience in searching for the end-user which means that your technical SEO has to be on a par with that. It doesn’t matter how great your content is if search engines can’t crawl your information through your index.
Note, as web development companies in Jaipur are more dependent on online shopping, remaining at home and relying on virtual spaces for everything from phone calls to happy hours, an updated, accessible website is more critical than ever before.
Website as a survival strategy for business-
Hit by the Covid-19 recession accompanied by social distancing and a national freeze, companies are having big impacts no matter how well developed they are and need to look again at how they handle and run their business including revisiting their business strategy. Owing to fewer sales turnover and general volatility in the global financial climate, it has become difficult for most businesses to keep their financial wheels turning over during the lockdown phase. The effect on startups or small companies may, sadly, be even harsher, because they have scarcer cash reserves and a smaller margin for handling sudden slumps. The ripple effect of this shutdown will have a major impact on the economy of India as it will affect all business sectors.
With viewing these problems, from the smallest business to the largest business everyone is opting for web development companies in Jaipur and other cities for website creation with every online facility at their doorstep.
Ways to adjust your website during COVID-19-
1. Upgrade the e-commerce capabilities of your website-
While supermarkets are swamped, the common expectation is that people will do what they can to avoid shopping areas. So, now is a perfect time to update your online store, if you have items to sell. You may be able to replace revenue lost from retail locations with improved e-commerce results with better inventory, marketing, and pricing features.
2. Creating more online videos and presentations –
Millions of businesses dependent on personal demonstrations, face-to-face meetings, and trade shows are being placed in a tough spot by the abrupt shift away from travel and personal experiences. One way to overcome this issue is by uploading more videos and presentations online to your website. If this is not feasible, at least a small amount can be invested in better communication and video conferencing devices.
3. Enhance your employee intranet features-
If you have a single section of your website for an employee, now is the time to make use of it. Integrate features such as slack chat, file sharing applications, and remote scheduling tools. It is important that you and your team remain in contact and on top of the information, particularly when employees and family members may get sick or may not be able to come to the office due to other disturbances.
4. Inventory update, plan, and logistics information-
So it is unavoidable that other aspects of the business (such as supply chains, or hours of availability) will be impacted in unpredictable ways. Customers can understand that, but you should do what you can to provide them with correct information on your website. That will help, of course, to keep your company going, but also to keep your reputation intact with buyers.