We exist in a world where senses run free. What we hear, see, smell and touch is considered to be a matter of fact. The bar soap market falls within this domain. If your soaps appeal to customers’ senses, they are a hit, if not, they are a miss. To ensure your soaps are a hit, you need to get your customer soap boxes and branding right.
Of course, the product and its performance are critical to achieving the desired results. But what good is that if your product fails to lure customers and increase the sales volume. The product may see initial success because of its performance, but let us be frank, the bar soap market is ferociously competitive and there’s nothing you can’t imitate in this age of perfect information. It won’t take you too long to realize you are trailing behind competing businesses who are better marketing their products.
To stay ahead of the competition, you need to ensure your branding and custom printed soap boxes are in line with your brand values and appeal to your ideal customers. Below are a few tips on how you can get it right:
Know Your Ideal Customers
The first step in this direction would be to study your ideal customers. This will help you decipher which packaging materials and colors grasp your customers’ attention. For instance, you cannot expect a guy to buy a baby pink colored bottle. Besides this, you should also deliberate when choosing your packaging. This will allow you to create a lasting impression as the unboxing of the soap will be an experience in itself for the customers. So take serious measures to make it a memorable experience.
Let it Stand Out on the Shelf
There are too many soaps in the market. Distinguish your product from the rest, be it performance, packaging or marketing. And don’t just stop there, make sure your customers should know this. Come up with a unique and compelling brand story that sets you apart from the rest and make people fall in love with your brand.
In your quest to create a unique packaging design, don’t ignore the industry standards. Don’t get too excited that you end up defying the industry norms. You might have come across a cold cream that was encased in green bottles instead of the traditional blue and white jars to give itself an organic touch. Needless to say, it failed miserably.
Harness the Power of Labels
Labeling is another important part of the packaging puzzle that you need to get right. This means you should use the right typefaces and colors. Above all, add the right information that will sway the potential customers to pick your soaps over others. But pay heed to the quality of labels you infuse. If you think your label or packaging needs protection against moisture, make sure they are water-resistant.
What we stated above is just the tip of the iceberg. Soap manufacturers have to contend with an audience which makes things very complicated. To create a winning packaging solution, work as a student and keep on learning from your competition, customers, and experiences. At the same time, you should make sure what you have learned is timely applied, so your brand can stay ahead of the curve.
Let the Free Market Decide
Sure, we all have a good idea of how our packaging and branding should be and we can only hope that the free market will praise that view. But at the end of the day, it’s the customers who will decide the faith of your product and packaging. So be proactive when it comes to gathering feedback regarding your package because hardly ever someone gets it right the first time. Most of all, you should be quick to implement them. Else, you won’t be able to compete with rival brands. Else, you won’t be able to compete with rival brands and navigate through the treacherous waters of uncertainty