An internal link is a fundamental element for SEO. Optimizing it correctly is the first step to the success of your site. Here is all the useful information on internal links and their use.
Internal links are essential for the structure of the site. They carry out a decisive action in “communicating” its architecture to the search engines. In this article we will explain what they are, why they are important and what must be done to achieve a good optimization of internal links . Take note of these tips as they may be decisive for the success of your site.
What is an internal link
The internal link is a hypertext link that allows you to move from one website page to another website page.
Internal links: why they are important
Internal links are crucial in the architecture of a site because they allow you to have an overview of the web page. We can move from a generic article concerning a certain topic to a more specialized article always present on our site, only by clicking on the word or phrase that hides the hypertext link , called anchor text.
The importance of internal links is mainly due to 3 reasons. Here they are:
Better usability : that is, they guarantee a better user experience on your site. The fact of being able to switch easily from one article to another, without having to switch from the Home Page or manual search, increases the level of User Experience, and consequently guarantees a higher rate of return of the user on the site.
Stronger hierarchy : the more solid a site’s hierarchy is, the better the user experience. The hierarchy of a site is the system that is used to organize all the notions that are entered on the web page: there are categories, subcategories, tags and so on. The internal links have the task of making the hierarchy more stable for the site and more fluid for the user, who will have the opportunity to switch easily from one category to another.
Link equity increases : link equity is considered a pillar of SEO and consists of the value generated by the links to the site that receives them. The higher it is, the more Google sees your site as a valuable site . Link equity is often called link juice, or “link juice”. How does it work? We try to explain it in simple words: through internal links we manage to distribute links to internal pages of our site that would hardly have the possibility of obtaining external links. Often the most crucial pages of our site, what we call “conversion”, really need this internal linking work. That’s why an internal link structure could give that page more visibility on Google.
How Google sees our internal links
But how do search engines understand how many internal links a site has? Their search is entrusted to crawlers , or programs that have the task of crawling all the sites . Their job is to fully scan the site by analyzing internal links, so if a site has a solid internal linking hierarchy and user-friendly usability it will be more easily scanned. And this can only be an advantage for the site, for the search engines (in the site search) and for the users.
Internal link optimization. Here are some useful tips:
The optimization of internal links is a process now necessary for any site . Its importance today is even more essential after the changes in Google’s algorithms.
Before, in order to appear quickly in search engines, a good SEO practice consisted of link building , i.e. generating a series of external links capable of pointing to your site or page. Today these techniques are often penalized by Google, which is why the optimization of the internal links of a site has proved very useful . The more defined and well structured the internal hierarchy, the more chances of being noticed by the search engines.
To ensure that our pages use internal links in order to favor a good SEO structure, it is useful to follow some operational tips. Here they are in detail:
Do not pass the third level : what does it mean? That to reach a page one should not go beyond the third internal link . Put simply, it is not necessary to make sure that starting from an article in our blog you can gradually get to all the other articles. Doing so would create a complex and not very intuitive structure for search engines. To overcome this problem it is necessary to rethink the whole structure of the site and its hierarchies of categories, sub-categories and tags.
The most important page must have multiple links : it is clear that if crawlers notice a page to which multiple internal links are directed, they consider it more important than the others. This means that before starting a good internal link building strategy it is necessary to identify what are considered the most decisive pages of the site, which can be the home page as a landing page design or an internal page of the site. These pages must therefore be linked more often than the others, obviously always with relevance.
Interesting internal links : internal links positioned within an article must obviously direct towards a page that is existing , relevant and of interest. This greatly increases the degree of user interaction.
Similar context : evidently linked to the previous point is the concept of similar context . Obviously Google sees better those internal links that refer to a page that deals with the same topic as the page where the link is positioned. Much used to highlight this aspect are anchor text , a substantial part of text on which to click to link to another page. The anchor text is a vital element for sites because within the portion of text to be linked, the content of the linked page is usually already very clear.
Position and graphics of the link : internal links also have their own graphic and presentation logic. The crawler Google’s favor, for example, the links that appear in plain sight, perhaps marked by a slightly larger font of the rest of the article, or link accompanied by a picture or even hyperlinks at the top of the page. For this reason, to optimize internal nyc SEO links, it is good practice to create a structure of links that highlights the most important ones (those to which we particularly care that there is a click) from those considered secondary.
Insert the breadcrumbs : the breadcrumbs, literally ‘bread crumbs’, are text sequences usually positioned at the top of the page that allow the user to understand what is the path of internal links followed to arrive at a certain point on the site. It is the same concept in the story of Pollicino, leaving the crumbs behind to orient oneself within the context.
Images with internal links : images also have their own importance in terms of internal SEO links. As we have already seen, the links associated with an image are considered important by Google’s crawlers . However, it is also true that in the case of a link relating to an image, it is necessary to insert a clear descriptive title and a comprehensive alt-text. In this way the search engines have more ease in intuiting the content associated with the image.
Internal links on each page : without losing the relevance and interest that an internal link must have, it is useful to try to ensure that no web page on your site has no internal links.
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