According to a reliable source “Wikipedia” PWAs are web applications that are like any web pages or websites, but it appears to the users like browsing any traditional applications or native mobile apps. No difference at all in UI and UX. It is the combination of capacities of websites and mobile application that allow creating an immersive user experience and increase user engagement and conversion rate. Addition to this, PWA can be found on SERP. Research states that PWAs offering numerous advantages to companies, such as:
- 68% increase in mobile traffic
- 133.67% increase in page views
- 15-fold improvement of load and installation speed
- 42.86% lower bounce rate when compared to that of mobile websites
- 25-times reduced the use of device storage
- 137% engagement increase
- 52% average conversion increase
- 78% average session increase
Benefits of PWA that will boost your business
Leverage Web’s Power
PWAs have URL thus can run seamlessly on any device. Embracing web capabilities, PWAs support in-memory caching that makes it load faster and deliver better SEO Results.
Native App-Like Experience
Just like native apps, PWAs have an elegant and lightweight design that offers intuitive user experience. Besides, it supports in-app notifications for personalized engagement.
Supported by push notifications, PWAs deliver real-time updates and promotional messages, keeping the consumers updated at all times.
It offers a seamless experience with the ability to work online and offline. Being network independent, it allows users to browse even without an internet connection.
Add to Home Screen
Like native apps, progressive web apps can be added to ‘Home screen’ which allows users to access the app immediately, improving user engagement.
Supports Beacon & AR
Progressive web apps support both Beacon and AR which is used for proximity marketing and a deeper level of personalization with the customers.
Benefits of Progressive Web Apps for E-commerce
- No app stores, its like plug, and play. (No need of Play store and iOS Store to host app)
- Always up-to-date
- Save time and resources
- Discoverable and shareable
- Save data
Top 5 big companies using PWA technology for business App
To better understand how a PWA is opposite from a traditional mobile app or web-based apps, it is good to show some good examples here of PWAs. Some of the most digitally-advanced companies or brands are already using PWAs technology and using them to great effect. Stats shown that they successfully increased 25+% traffic by opting PWA technology. Here is the name of some top companies that are using PWA mobile apps. Here is a list of impressive Progressive Web App examples across a variety of industries – so you can experience the new web technology yourself.
Twitter is taking advantage of PWA technology for its Twitter Lite platform. The PWA cached more served smaller media resources and helped in reducing the data consumption by almost 70 percent.
Uber opted PWA technology on time and allowed riders to book a cab on the web. Uber’s PWA, m.uber, allows you to hail a ride without downloading and installing the Uber mobile app. How good and swift it is.
Did you ever notice the loading speed of Instagram web version on mobile? Whenever you do visit Instagram on your mobile browser now, you’ll be accessing it via a PWA. Observe the power of PWA mobile app.