Niira Radia talks about her mission to expand healthcare to masses

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Niira Radia

Niira Radia, Chairperson, Nayati Healthcare, in conversation with Arpit Gupta and Mukul Kumar Mishra of Elets News Network (ENN).

Arpit Gupta : With four Mobile Medical Units (MMUs) and a team of 36 paramedics and doctors, Nayati Healthcare came into existence in 2012. Can you tell us a little about its journey and mission?

Niira Radia: Nayati believes that good healthcare should be sans boundaries and seamless across the country. Its mission is to make tertiary healthcare accessible, affordable and accountable for people living in tier II and tier III cities of India, which has been long neglected.

A sweeping study conducted from Jammu to Jamshedpur led us to set up our first hospital in Mathura, Uttar Pradesh. The study found that while North India is the most populated part of India, its infrastructure is among one of the most underserved. With wide healthcare disparity and huge disease burden, the need for care and cure is nowhere greater than in Uttar Pradesh. Nayati Medicity, Mathura, commissioned in 2016, is the most advanced and the only quaternary care multi super speciality hospital in the region with 377-bed, covering 22 specialities.

We forayed into Delhi NCR with the strategic acquisition of Primamed hospitals and Sundar Lal Jain Hospital in 2018. Primamed added two hospitals to our portfolio including the iconic Neuro Sciences Centre, 150-bed Vimhans Nayati in Nehru Nagar, Delhi and upcoming 600-bed facility, Nayati Super Speciality Hospital in Golf Course Road, Gurugram.

Arpit Gupta : What is Nayati’s delivery model of providing accessible and quality care to masses?

Niira Radia: Nayati Healthcare works in a hub and spoke model of taking treatment closer to the masses. We have strategically looked at locations which enable us to cater to the maximum number of population in the hinterlands. Our flagship, Nayati Medicity, Mathura is the only quaternary care hospital in the region catering to 18 districts covering a population of over 55 million people within a 200 kms radius.

Arpit Gupta : What initiatives have been undertaken by Nayati Healthcare to live up to patients expectations ?

Niira Radia: We have put together a robust system through our patient portal, mobile app, website and social media channels to facilitate communication.

All these mediums carry extensive real time information about our hospitals, the areas of excellence we offer and the availability of doctors. Patients can make real time appointments, access their reports, make payments, share their feedbacks about our services.

We have dedicated teams looking out for the feedback shared by our patients which is then acted upon to make them feel valued.

We send out reminders, in the form of automated texts, emails and calls to our patients to make sure the patient is following the prescribed plan of care.

At Nayati Healthcare, we believe communication is an integral component of patient care. Good doctor-patient communication has a huge impact on better health outcomes and higher patient and clinician satisfaction.

Arpit Gupta : Can you tell us more about its other hospitals across country and expansion plans?

Niira Radia: We are focusing on extending healthcare facilities to Varanasi with a 675 beds facility – 500 beds are to be commissioned in FY 2022, Nagpur with a 400 beds facility – 250 beds to be commissioned in 2023, culminating our North India expansion with Amritsar in 2024. All locations have been chosen carefully, considering the access gap and the potential coverage area.

Arpit Gupta : What are your plans for the year 2020?

Niira Radia: The most humbling part of 2019, is that through our extensive outreach programme, Nayati has been able to touch over 3 million lives across remote villages of Western Uttar Pradesh, Eastern Rajasthan and Uttarakhand. The year marks our entry into Eastern Uttar Pradesh with the launch of Shri Kashi Vishwanath Nayati Arogya Mandir, a free OPD-cum stabilisation centre in the premises of Shri Kashi Vishwanath Temple at Varanasi.

I firmly believe 2020 will be a defining year for us with the launch of Nayati Sundar Lal Jain Super Speciality Hospital in Ashok Vihar and Nayati Super Speciality Hospital, Gurugram. We look forward to create new standards in the healthcare dynamics of the country.

Source: https://ehealth.eletsonline.com/2020/02/our-mission-is-to-take-tertiary-level-care-to-the-masses/