Is investing in PWA for your e-commerce store worth the effort? Or native apps still considered as the number one priority of clients.
It’s 2019 and a lot has changed the way consumers search or buy products. For a successful e-commerce store, it is important to cater to mobile users. If you are simply ignoring the mobile platform then you may lose out the opportunity to reach maximum potential customers.
Explore more about eCommerce PWAs
Progressive web app development is the next big thing in the world of e-commerce. Top mobile app development companies are recommending to build a PWA instead of a native app. Why? Progressive web apps are built using web technologies but provide native-app like experience to its users. The apps are fast, browser-agnostic and are built in the fraction of what it costs to develop a native mobile application.
PWA or Native App? Which one is better for eCommerce?
Both native and Progressive Web Apps for e-commerce has its advantages and disadvantages, so it depends on your requirements. Let’s dive deeper into the pros and cons.
Advantages of PWAs vs native apps:
- Independent from App Stores
PWAs can be directly launched to the home screen, without a third party (Google or Apple) reviewing the app. Thus, PWAs accelerate time-to-market, eliminating the need to download the app.
One of the biggest advantages of PWAs over native apps that can be easily accessible using a web browser. Moreover, it takes less storage space thus becomes a favorable option for several customers.
- It all boils down to user experience
Progressive Web Apps for e-commerce allow you to invest your efforts on building one intuitive and interactive application instead of developing native apps across two or three platforms. Undoubtedly, PWAs are not suitable for every application but most of the businesses can generate impeccable results by delivering a better end-user experience.
Disadvantages of PWAs versus native app:
- Limited Access iOS Features
When it comes to iOS users, there are a few factors that make PWAs less important than native apps. For instance, you cannot send any push notifications to iOS users thus missing out on a huge opportunity to engage potential customers. In addition, to push notification, it is difficult to install the app on the iPhone. If you target iOS consumer base then native app development is the right option for you.
- Unable to leverage SEO capabilities
Another disadvantage of PWAs is that they are not SEO-friendly. Through app indexing, your app can be easily shown in Google search results. With numerous users searching apps for e-commerce within app stores, native app development can open a whole new world of possible customers.
What to choose?
There is no definite answer to it. Many significant factors affect your decision, for instance, business size, business type, features required, target audience, and budget.
If you want to deliver exclusive user experience, want to reach iOS users via push notifications, and have a bigger budget then native app development is a suitable pick. However, if you have a limited budget but you want to achieve higher user engagement and retention rates then PWA can be a smart pick.