Shopify and Facebook – Tips to Increase Your Online conversion

When you are starting to look at increasing your conversions online you should think about hiring the experts for SMO services. However, there are plenty of tips that you are going to want to know about when it comes to increasing the number of conversions that you are getting. You should ensure that you are using some great images, using good design and even making sure your logo stands out, so keep reading on to find out more.

Tips to Use on Shopify

There are a few different social media sites where you can sell or advertise your products and one of those is Shopify. You should ensure that you are aware of some of the tips that you should use on this site that the SMO experts use, including:

  • Use your business logo

You should ensure that your store is looking genuine and authentic by adding your business logo. When this happens, then your store is automatically going to look more credible along with the brand name that can show that you are professional. You can easily create your own logo and without this, your customers might see the page as disingenuous and hesitate before they purchase something.

  • Give your customers vital information

You should always make sure that you are creating some pages for your website that would have information about your privacy policy, shipping details and your company. These pages can provide customers with plenty of knowledge regarding your brand and can allow them to feel confident that your business is legitimate. You need to make sure that you are creating an About Us page, Shipping policy page, and a privacy policy page with the necessary information.

  • Increasing your presence on social media

No matter what you are selling you are going to need to ensure that you are using social media and that means you need to create profiles on all of the popular networks. This includes Instagram, Twitter, and Facebook along with any of the other sites where you can use advertisements. The best part is that you can use these sites to help you with selling your products easily and getting shares to get more conversions as well.

These are just a few of the top tips that you need to know about Shopify and how you can increase conversions on this page.

Tips to Use on Facebook

Another social media platform that you need to make sure you are utilizing is Facebook and all of SMO services are doing it. Here are some of the best tips that you need to know about this site to earn more conversions, such as:

  • Use high-quality images

The first thing that anyone is going to see on Facebook are the images that you are using in your advertisements. This is why you need to use one that is high quality and it should be bright and have lots of colors. You also want to avoid using those images that have white and blue in them since they can look like they are part of the page and might be looked over.

  • Use interests fields for your target audience

Not everyone comes to Facebook to shop, but instead, they use it to socialize. However, this means that you are going to need to really focus on your target audience when it comes to this so you can get results. You should make sure to experiment some with the “interests” section so you can see the pages and categories that the audience would be interested in. Make sure you are choosing a narrowed down category so you can reach the right target audience because otherwise, you are just wasting your time and money.

  • Target abandoned carts

The next thing that you need to do is make sure that you are targeting those people who not only checked out your product pages, but also put an item into their cart, but didn’t complete the sale. You should make sure that you are giving these individuals a small nudge in order for them to come back and complete the order. You can do this by creating an advertisement asking them about their cart and if they forgot to purchase the item, which should include a link and a picture to allow them to complete their purchase easily.

Make sure that you are using these tips to ensure that you are getting the conversions that you need from Facebook now.

It is vital that you are considering getting the help of a Digital Marketing Company, but it is also important that you know some of the tips that can be used. Ensure that you are using high-quality images in your advertisements and that you are narrowing down the target audiences that you are looking for. Also, you should be giving your customers the information that they need without making it hard for them to locate it.

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