Finding it difficult to select the best SEO Company for the business?.Yes, I know that finding the right SEO Company is not a piece of cake. Any decision in a rush or because of cost sensitivity can result in loss of money and time. There are plenty of people in the search engine optimisation fraternity who follow unethical practices. There are individuals with less experience in the SEO industry who really don’t understand what is right and what is incorrect. They do not know anything about trending search engines blogs updates. Unethical approach to SEO is not what search engines expects in 2020 But these idiots still practice mass link building which is considered spam by search engines. Unethical strategies and assembly line SEO approach does not work anymore in 2020. No doubt these SEO agencies still follow non-working methodologies to make money and deliver nothing for the clients.
Google Panda and your SEO Freelancer
Google released their significant SEO engine upgrade with the name of Google Penguin which was released in 04/2012. Those websites which did not followed the webmaster guidelines on links were impacted by this up-date. We all knew that this was coming as Google earlier also penalised sites. The actual difference is that earlier it had been a manual penalty and now its is automatic using Google penguin. Earlier these kind of spam back-linking used to work (till 2008-2010) but then Google got more strict in this. It is most certain that if fraudulent practices are adopted, then the site will be 100% penalised. Your web-site may come out of a penalty if you have all the details about your sites links and work which your SEO freelancer has done. SEO firms are very clever, anytime there is a penalty information from Search engines they will will not show you. You will have a problem to determine the reason behind your ranking drops or website traffic drop as a result of this. Interestingly, even when you change your SEO agency, it will not be straightforward for other people to figure out what the problem is and how to resolve the penalty issue. Full reports are actually needed to solve the penalties easily, however since you will not have reports, you will find things tough.
Just 3 things to expect from a good SEO Firm
1)Content and On-Page is the Key.
Approach not Techniques. Search engine optimisation is a channel that delivers benefits in long-term.
If you need immediate business leads then you should setup a Google PPC campaign. PPC will help you generate business leads in no-time by placing your ad on page one of Google. Google Pay per click features a significant display network also. If you do search engine optimisation as per Google’s regulations then it is called White Hat SEO. It concentrates a lot more on customers instead of on search engines. On-page search engine optimisation should be the main focus in 2020 where content is the king and web site style and design is the queen. If your SEO company is not focusing on these components then there is a issue with the search engine optimization plan.
Ranking on high competition keywords requires additional efforts and backlinks. We need to forget about back links creating practices of early 2020 and focus even more on the public relation and marketing aspect to generate web links for the web site. Is your SEO provider building links the white hat way? That would be worthy of inquiring. Backlinks reports are important for keeping track of growth and have a history of back links created. It’s not the amount of web links which makes a difference but the good quality of backlinks which has been built. I express this because finding a great website link involves a great deal of interaction with all the bloggers and may require a lot of time (possibly 4-8 a long time) to acquire even 1 backlink for your web-site which usually carries even more benefit than hundred’s of poor quality back links.
3) Trust only Reports
Specialist SEO expert will always be transparent in sharing the reports for on-page and off-page. All on-page SEO work should be ideally outlined in the report along with before and after changes and their dates of setup should be documented in a report by your SEO firm|It would be great to have records in Google docs about on-site alterations. I prefer Google docs due to the real-time monitoring benefit. Records are actually vital to track the overall performance of any SEO plan. Backlink building sheet should be shared by your SEO agency with information of all back links created. Link records are always valuable. Be it at the time you change your SEO expert or believe a backlink to be toxic..
My Last Suggestion
Most of the respected SEO Company are very transparent in reporting. search engines optimization is a funny game and a large amount of providers try to deceive buyers with fake claims. Choosing an SEO agency is crucial because good results of your business is reliant on how they perform. They should be hired the same way you hire any Sr Exec in the firm.