Let’s start with a hard fact – getting on top of search results is not difficult, it’ real tough! With more industries and competitors moving online, the competition is getting tough day by day. But there’s faith, provided you get your SEO process right. If you have website looking for a beginning for your search optimization activities, get started with simple seo tricks today.
A modern SEO or digital marketing strategy cannot work without featuring videos. Around 91% of video marketers consider video an important aspect of their marketing strategy while 96% of people say they’ve watched an explainer video to learn more about a product or service. So far, video was only seen as a social media marketing tool. But statistics suggest that apart from increasing the interest factor of your content, it also enhances your SEO rank.
One of the best ways to get a business online is Search engine optimization (SEO) It would be best for your business exposure and advertisement. It will help businesses and websites get higher rankings on major search engines such as Google and Yahoo. Websites that have the highest rankings in those search engines will appear on top of the search results. Digital marketing companies will work to make it, so that your business and your website will come up on the first page of the results.
Producing original videos is only the first step. Without video SEO, your videos will not rank high on video channels like YouTube, and search engines such as Google, and others. If nobody finds your content, your business wouldn’t get any conversions. So, here are a few video tricks to improve your SEO ranking.
Optimize video content
Before you try any of the tips and tricks for your video, you must first make sure that your video is relevant, shareable, and linkable. Your video must contain relevant and informative content that encourages the viewer to share and publishers to link to. Your video must be high-quality, engaging, and valuable to the reader for its organic growth.
You must keep it in mind that most of your viewers will view your videos during work hours, which means blaring audio isn’t what they’re looking for. Use video transcripts so that the video can be viewed even in silent mode. Including text of any kind is crucial for SEO. It allows your content to be found by humans as well as bots.
Direct efforts to mobile optimization
According to YouTube, more than 70% of all YouTube video consumption happens through mobile devices. Mobile video viewing surpassed desktop viewing almost two years ago and the gap continues to widen. Desktop video remains key but your video campaign will die if you don’t opt for mobile optimization. Make sure your website and video player are responsive to mobile viewing and use popular platforms like YouTube, Vimeo, and others that automatically optimize videos for mobile viewing.
Pay attention to thumbnails
While creating and marketing videos, businesses often overlook the presentation part. Thumbnails are the cover by which your viewers will judge your video content. Make sure your thumbnail is attractive and predictive of the content in the video. An engaging thumbnail encourages viewers to know more about the video.
Host the video on your site
If you’re looking to optimize your ranking, hosting the video on your website might be a good idea. This will ensure that every time your video is shared, your website is shared automatically. If you choose to host the video on your own site, remember to improve indexing by separating video by page.
Use proper keywords
Research relevant keywords for your content before uploading your video. Studies suggest that long-tail keywords tend to be more specific to brands and products, while short keywords are broad but used more frequently.
For more information on improving SEO through videos, you can consult the experienced professionals at Webarro. We’re are an all-inclusive SEO agency in Dubai, who is equipped to handle all your SEO needs.